Who Needs BrainyEX?
Who will benefit most from the program?
- Individuals concerned about cognitive performance as they age, especially Baby Boomers (age 50+).
- Individuals with a family history of dementia, Parkinson's disease, Alzheimer's or depression.
- Individuals experiencing a decline in cognitive function, attention or emotional stability related to age, menopause, post-chemo, post-anesthesia, depression, PTSD or mild head injury.
- Individuals who are current caregivers of family members with dementia/Alzheimer's/MCI/PD.
- Individuals who express an interest in cognitive enhancement to meet the demands of their work.
A Great Opportunity for Providers
The enhancement of cognitive health through fitness and wellness may be one of our nation’s most important priorities over the next decade. Age is the greatest risk factor for cognitive impairment, and over 10,000 Baby Boomers turn 65 each day in the U.S. After 65, the risk of developing Alzheimer’s disease doubles every five years, meaning 50% of Americans will suffer from it by age 85.
The devastation this single disease may cause over the next few decades is mind-boggling. It’s predicted that nearly 10 million Baby Boomers will die with or from Alzheimer’s and Dementia (AD). The National Institute of Health’s funding for AD research is already quite low in comparison to other major diseases, and some have referred to AD as “one of the biggest predictable humanitarian catastrophes in the history of America.”
“Nigel Smith, director of strategy at AARP, framed the conversation by sharing that 80% of the 38,000 adults over 50 surveyed in the 2010 AARP Member Opinion Survey indicated ‘Staying Mentally Sharp’ as their top-ranked interest and concern – above other important concerns such as Social Security and Medicare.” Baby Boomers also happen to have the highest disposable income for cash-based programs. In fact, they are known as “the wealthiest generation in history.”
The need is great, and BrainyEX offers providers the perfect opportunity to make a real difference in the health and wellbeing of our nation's aging population.
